Music Marketing Blog Post #1

After receiving country as our music genre, Madi, Clara, and I looked into the meaning of country music, its important facts, and distribution and marketing trends that were particular to the genre. We chose Warner Records Nashville and Universal Music Group Nashville for our production companies. After picking our two production companies, I did the case studies on Chris Stapleton and Luke Bryan for the Universal Music Group. For Warner Records Nashville, Madi did a case study on Zach Bryan and Clara did Blake Shelton.

Example from our Music Research Chart

Modern Family Representation

Modern Family is more than just a source of entertainment; it also reflects societal dynamics. One of its unique characteristics is its diverse cast, with each person representing a distinct aspect of the Modern Family structure. Modern Family is a sitcom televised for over 11 seasons. The show deals with many cultural backgrounds, sexual orientations, the LGBTQ+ community by accurately portraying today's society compared to other generational norms. 

The Pritchett-Dunphy family's diversity stretches beyond the surface, challenging stereotypes and embracing what a real family is despite differences. Mitchell and Cameron, a gay couple, break down the wall of sexual orientation stereotypes by portraying a healthy, loving relationship that connects with viewers regardless of their sexual orientation. Through Mitchell and Cameron, Modern Family emphasizes the universal significance of family bonds while normalizing LGBTQ+ relationships, contributing to broader societal acceptance.

Gloria Pritchett is presented as a "fiery latina" and occasionally sterotyped which limits the cultural expectations of Latinas. Her accent and language difficulties are used as humor on the show. This could be reinc=forcing to the stereotypes of Latinas and present them in an negative, humiliating light.

 

Jay Pritchett's character skillfully takes on differences between generations. Jay's traditional values as a father frequently clash with the more modern perspectives of his daughter Claire, his son Mitchell and son-in-law Phil. This generational conflict allows the audience to invesigate and, in certain circumstances, confront their own differences. Viewers are encouraged to consider how families can have different social norms within them and in media, can represent the diversity of our real world.

Modern family represents many "outgroups" or different minorities and encourages the audience to view them as the norm and see how they interact in different family settings. The many "typical" daily life activities taking place throughout the show allow the audience to connect with the groups they may not typically interact with in their own lives. I loved how I can connect myself and picture myself as one of the family members because of the realitability of the show. Overall, this show had an amazing repesentation of diversity and inclusion and I throughly enjoyed watching it. 

 

 

Genre Research Activity

Genre: Sci-Fi

Sci-Fi: What Is It?

Sci-fi, or science fiction, is a form of fiction that deals principally with the impact of actual or imagined science upon society or individuals.

Typical Target Audience of the Genre:

The target audience for the science-fiction genre is diverse, but it often appeals to people interested in technology, the future, and exciting ideas. This genre can attract a broad spectrum of people, including young adults, scientists, and those who enjoy exploring the possibilities of advanced technology and space exploration. 

Regarding the content of science fiction films, they typically feature futuristic or otherworldly settings, often depicting advanced technology, space travel, or alternative timelines. Sci-fi explores mind-boggling concepts, such as time travel, artificial intelligence, extraterrestrial life, parallel universes, and dystopian societies. Sci-fi often delves into questions about human nature, identity, and morality in the face of technological advancements.

"Blade Runner" is a sci-fi film that displays the genre's conventions. It presents a dystopian future, features advanced technology like replicants, and explores themes of humanity and artificial intelligence. The film's production design, including the iconic cityscape, showcases the futuristic vibe of the genre.

Production Techniques:

1. Sci-fi films frequently rely on cutting-edge visual effects and CGI to bring futuristic worlds and advanced technology to life. Soundscapes are crucial in creating mesmerizing environments and enhancing the emotional impact of the narrative. The genre demands imaginative costumes and set design to establish the visual aesthetics of future or alien worlds. Sci-fi can employ unusual camera angles and techniques to emphasize the otherworldly or futuristic elements of the story.

Institutional Conventions - How is the Genre Marketed:

1. Sci-fi film posters often feature futuristic imagery, space scenes, or advanced technology to convey the genre's essence. Trailers for sci-fi films highlight the visual effects and concepts to draw in audiences. Many sci-fi films also have active social media campaigns, engaging fans with teasers, behind-the-scenes content, and interactive experiences. Sci-fi films are frequently promoted at events like Comic-Con, which attract a dedicated fan base. Sci-fi movies often have merchandise such as action figures and clothing for fans.

In "The Matrix" (1999) Neo is shown dodging bullets and showing a simulated reality.

Other Film Examples within the Genre:

1. 
   "2001: A Space Odyssey" (1968)
   
   
   
   
   
   
2. 
   

   
3. "Interstellar" (2014)
4. 
   
5. 
   
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8. "Star Wars" (1977)
9. 
   
   
1. "E.T. the Extra-Terrestrial" (1982)
10. 
1. "The Terminator" (1984)
11. 
    

Sound Blog Post

•  Vannesa and I's sound project was on a restaurant that eventually caught on fire.
• Our project organizer:
  
  

• We approached the development of this project by trying to create as many Foley sounds as possible. We thought that in a restaurant, sounds like utensils, doors opening/closing, and many other sounds were easy to create on our own. We still included many sounds from the internet, but we approached our project with an open mind, trying to do most of the sounds on our own.  https://youtu.be/tHRCjpd-s8I?si=yOHC0Dh1OSktAxA8 

 We also knew that we wanted a climax in our sound project. We knew we needed something to make our project more enticing. Without a climax, there wouldn’t be many layers of sound in our project, as well. Leading up to the fire, we increased the chopping of the food, and increased the volume of some other sounds to foreshadow something going to happen. 

• https://www.youtube.com/watch?v=VXL4t575Tw8 

Blog Posting Activity

For this activity, we had to choose one or two inanimate objects and create a story containing 15 shots. We had to put these shots into a PowerPoint and explain them.




My partner and I chose to do our story about a malicious pencil who attempts to harm/decease the paper by writing on it. However, the paper eventually overcomes the pencil by crumpling over the pencil. The preface of the story is to develop the purpose of how your actions always have a way of coming back to you, and that you will not get away with being selfish.



I approached the project well and came up with a good idea. I definitely could improve on my knowledge of the shots and being able to identify the shots.




Presentation30.pptx (sharepoint.com)

Chloe's blog

 My name is Chloe and I created this blog for my AICE media class.